Salish Matter, the 15-year-old sensation captivating millions through YouTube challenges, competitive gymnastics, and a burgeoning skincare empire, represents the new wave of teen influencers blending authenticity with ambition. Daughter of renowned photographer and YouTuber Jordan Matter, Salish has skyrocketed to fame since 2020, amassing over 30 million followers across platforms. From viral dating videos to launching her teen-focused beauty brand Sincerely Yours at Sephora, and now voicing a role in The Angry Birds Movie 3, her story is one of relatable fun and entrepreneurial spirit. This biography uncovers Salish Matter’s age, height, net worth, family, dating history, Instagram presence, gymnastics career, and more, highlighting why she’s a force in Gen Z entertainment.
Early Life and Family
Salish Alexandria Matter was born on November 29, 2009, in Los Angeles, California, into a creative family immersed in photography and content creation. Her father, Jordan Matter, a celebrated photographer and YouTuber with over 32 million subscribers, and her mother, Lauren Matter, a former model and supportive homemaker, provided a nurturing environment that encouraged artistic expression from a young age. Salish grew up alongside her older brother, Hudson Matter, who occasionally joins family videos, fostering a close-knit dynamic that shines through their online content.
Raised in the vibrant LA scene, Salish attended local schools while balancing extracurriculars, including gymnastics training that began at age five. Her family’s emphasis on positivity and adventure—evident in Jordan’s early street photography projects—influenced Salish’s grounded yet bold personality. Despite the spotlight, the Matters prioritize privacy, with Lauren often behind the scenes ensuring a normal childhood amid rising fame.
Rise to Fame on YouTube
Salish Matter’s ascent began in 2020 at age 10, when Jordan started featuring her in fun challenge videos on his channel, Jordan Matter. What started as lighthearted games with Hudson evolved into viral hits exploring her “romantic life,” like “5 Dates in 24 Hours” with fellow YouTuber Kaido Roberts, garnering over 15 million views. These relatable, humorous segments—often with Jordan as the protective dad—built a massive fanbase, blending family bonding with teen drama.
By 2025, Salish launched her own YouTube channel, boasting millions of subscribers with vlogs on daily life, surprises, and secrets. Her content’s authenticity, from school routines to skincare routines, resonates with young audiences, earning her the 2025 Webby Award for Kids & Family. Collaborations with creators like MrBeast have further amplified her reach, turning her into a household name.
Professional Career: Gymnastics, Content Creation, and Skincare
Salish Matter’s career is a whirlwind of passions. As a competitive gymnast, she trains rigorously, competing in events that showcase her athletic prowess and discipline. Her YouTube and Instagram empire, with over 3.3 million Instagram followers, generates income through sponsorships, merch, and brand deals.
In 2025, Salish co-founded Sincerely Yours, a teen skincare line with Jordan, dermatologists Dr. Robin Schaffran and Dr. Mara C. Weinstein Velez, and cosmetic chemist Dr. Longchuan Huang. Inspired by her own routine at age 12, the brand—exclusive to Sephora—features affordable products like a $28 hydrating cleanser and SPF 30 sunscreen, developed with a teen advisory board. The launch event at New Jersey’s American Dream Mall drew 80,000 fans, causing chaos and state police intervention, underscoring her star power.
Her latest milestone: voicing a character in Paramount’s The Angry Birds Movie 3 (December 2026), alongside MrBeast, marking her Hollywood debut.
Salish Matter Age and Height
As of October 2025, Salish Matter is 15 years old, with her birthday on November 29. Standing at an athletic 5 feet 2 inches (157 cm), her height suits her gymnastics background, allowing agile flips and routines. Weighing around 45 kg with a fit, youthful build, Salish embodies the energetic vibe of a teen gymnast, often seen in leotards or casual athleisure.
Salish Matter Net Worth
Salish Matter’s net worth is estimated at $2 million to $3 million in 2025, fueled by YouTube ad revenue (her dad’s channel alone hits 12 billion views), Instagram sponsorships, and Sincerely Yours sales. With products selling out at Sephora post-launch, the brand’s projected $10 million first-year revenue boosts her earnings. Family collaborations and upcoming film residuals promise further growth, all while she’s still in high school.
Salish Matter Dating History
At 15, Salish Matter’s “dating history” is more scripted fun than reality, stemming from YouTube videos like “Are They Dating?” and challenges with Kaido Roberts. These playful setups, overseen by Jordan, explore teen crushes without confirming real relationships, keeping things light and age-appropriate. Off-camera, Salish focuses on friendships and school, laughing off fan speculation in interviews: “It sounds crazy, but I don’t really think about that.”
Salish Matter Family: Parents and Siblings
Salish’s family is her core support system. Father Jordan Matter, 58, transitioned from fine-art photography to YouTube stardom, crediting Salish for revitalizing his channel. Mother Lauren, a former model, manages the household and offers quiet guidance. Brother Hudson, 18, adds sibling banter to videos, though he pursues his own path outside the spotlight. The Matters, married since 2003, live in LA, emphasizing work-life balance amid fame.
Salish Matter Instagram and Social Media Presence
Salish Matter’s Instagram (@salishmatter) boasts 3.3 million followers, filled with gymnastics clips, behind-the-scenes vlogs, and Sincerely Yours promotions. Her feed mixes authenticity—school selfies, family hikes—with polished brand posts, like the chaotic mall launch. On TikTok and YouTube, she engages fans with Q&As and challenges, often collaborating with dad Jordan. Her bio: “15 | Gymnast | Vegetarian ❤️,” reflects her relatable vibe, with stories highlighting daily teen life.
Salish Matter and Jordan Matter: Father-Daughter Duo
The Jordan and Salish Matter partnership is the heart of her fame. Jordan’s channel evolved from photography tutorials to Salish-centric adventures, building trust over five years. He emcees her events, like the Sephora pop-up, and co-parents her career, ensuring fun over pressure. Salish credits him for her confidence: “Dad lets me have my moment.” Their dynamic—humorous, supportive—has earned 32 million subscribers, proving family content’s enduring appeal.
Salish Matter Gymnast Achievements
A competitive gymnast since age five, Salish Matter excels in floor routines and vaults, training at elite LA gyms. Her flexibility and strength shine in YouTube demos, blending sport with entertainment. While specific medals aren’t publicized, her dedication—practicing post-school—fuels her discipline, inspiring fans to pursue athletics. Salish dreams of Olympic-level competition, using social media to motivate young gymnasts.
Salish Matter Skincare Line: Sincerely Yours
Launched September 6, 2025, Sincerely Yours targets teen skin with barrier-friendly formulas: Kindly Clean Cleanser ($28), Hit Refresh Serum Mist ($26), So Soft Moisturizer ($28), and Sunny Side Up Sunscreen ($30). Co-created with experts and a teen board, the line emphasizes hydration and fun packaging. The Sephora debut sold out nationwide, with Salish calling it “a dream come true” after bonding over routines with friends.
Salish Matter in Angry Birds Movie 3
In September 2025, Salish Matter joined the voice cast of The Angry Birds Movie 3 (December 23, 2026), alongside MrBeast, Jason Sudeikis, and Josh Gad. Paramount moved the release up a month for her and MrBeast’s “unmatched energy.” Fresh off her Webby win, this debut cements her transition from influencer to actress, with Salish excited to “bring creativity to the flock.”
Salish Matter Ethnicity and Other Facts
Salish Matter is of mixed American ethnicity, with Caucasian roots from her parents’ backgrounds. A vegetarian since childhood, she advocates for mindful eating in vlogs. Fun facts: She’s a Inside Out 2 fan (despite viral edits), lives in LA with her dog, and her scariest day was the 80,000-fan mall event. Salish balances fame with school, prioritizing friendships and family.
Frequently Asked Questions
Who is Salish Matter? Salish Matter is a 15-year-old YouTube star, gymnast, and co-founder of Sincerely Yours skincare, famous for videos with her dad Jordan Matter.
How old is Salish Matter, and what is her height? Born November 29, 2009, Salish is 15 years old and stands 5 feet 2 inches tall.
What is Salish Matter’s net worth? Her net worth is estimated at $2-3 million in 2025, from YouTube, sponsorships, and her skincare brand.
Is Salish Matter dating anyone? Her “dating” is playful YouTube content; no confirmed real-life relationships.
Who are Salish Matter’s parents and siblings? Parents: Jordan (YouTuber) and Lauren Matter; sibling: brother Hudson.
What is Salish Matter’s skincare line? Sincerely Yours, launched at Sephora in 2025, offers teen-friendly products under $30.
Is Salish Matter in a movie? Yes, she voices a character in The Angry Birds Movie 3 (2026) with MrBeast.
What is Salish Matter’s Instagram? @salishmatter, with over 3.3 million followers sharing gymnastics and vlogs.
Conclusion
Salish Matter’s whirlwind rise at 15—from YouTube darling to skincare mogul and animated film star—captures the magic of teen entrepreneurship with heart. With her family’s unwavering support, gymnastics grit, and authentic online presence, she’s not just influencing Gen Z; she’s inspiring them to chase dreams boldly. As Sincerely Yours expands and Angry Birds takes flight, Salish’s future brims with potential. Keep an eye on this gymnast-turned-global-icon.
