Guy Willison stands as one of the UK’s most innovative motorcycle designers in early 2026, blending classic engineering with modern flair to create bikes that turn heads on roads and screens alike. At 55 years old (born around 1971, based on career timelines), the London-based builder continues to push boundaries through his company 5Four Motorcycles, crafting limited-edition machines that embody “thoroughbred” performance and style.
Best known for his work alongside TV personality Henry Cole on The Motorbike Show and his viral YouTube builds like the Honda Grom customization, Guy has evolved from a passionate tinkerer to a respected figure in the custom bike world. With an estimated net worth of $1-2 million, his success stems from hands-on expertise, celebrity collaborations, and a loyal fanbase. In this detailed profile, we explore everything about Guy Willison—his age, career, builds, personal life, and enduring impact on the motorcycle community.

Early Life and Passion for Motorcycles: From London Roots to Workshop Wizard
Guy Willison was born around 1971 in London, United Kingdom, growing up in an environment that fostered creativity and hands-on skills. He attended Shiplake College, where his interest in mechanics and design began to take shape. From a young age, Guy was drawn to motorcycles, spending time tinkering in garages and dreaming of building his own machines.
His early influences included classic British bikes and the custom scene emerging in the UK during the 1980s and 1990s. After school, Guy dove into the world of motorcycle design, honing his craft through self-taught methods and practical experience. This foundation of passion and perseverance set the stage for a career that would blend artistry with engineering.
Guy’s London roots remain evident in his work—urban edge mixed with timeless elegance. His journey from enthusiast to professional builder inspires aspiring creators, showing that dedication can turn hobbies into legacies.
Career Breakthrough: Collaborations with Henry Cole and TV Fame
Guy’s big break came through his collaboration with renowned TV presenter Henry Cole. As part of Cole’s Gladstone motorcycle range, Guy served as the driving force behind designs that captured national attention. This partnership led to appearances on ITV’s The Motorbike Show, where Guy’s expertise and on-screen charm made him a fan favorite.
The exposure from TV opened doors to custom commissions and industry recognition. Guy’s ability to transform everyday bikes into unique masterpieces—often with a nod to classic styles—earned him praise from riders and critics alike. By the mid-2010s, he was a staple in the UK custom scene, blending traditional techniques with innovative twists.
In 2026, Guy reflects on these breakthroughs as pivotal, crediting them for building his reputation and client base.
Founding 5Four Motorcycles: Limited Edition Masterpieces
In December 2018, Guy launched 5Four Motorcycles, a company dedicated to hand-built, limited-edition bikes for “the few, not the many.” Based in the UK, 5Four focuses on individually numbered thoroughbreds, emphasizing quality over quantity.
Notable models include custom Hondas and collaborations that blend performance with aesthetics. Guy’s philosophy: Create bikes that riders connect with emotionally, not just mechanically. The company’s success lies in its exclusivity—each bike is a work of art, often featuring bespoke elements like custom paint and ergonomics.
As of 2026, 5Four continues to thrive, with Guy overseeing builds that sell out quickly to collectors and enthusiasts.
Guy Willison Age in 2026 – Birthdate and Key Milestones
Guy Willison is approximately 55 years old in 2026 (born around 1971, though exact date not publicly confirmed). At this age, he’s at the peak of his creative powers, balancing experience with fresh ideas.
Key milestones:
- Early 20s (1990s): Graduated Shiplake College, began motorcycle tinkering
- Age 40s (2010s): Collaborated with Henry Cole, TV appearances
- Age 47 (2018): Founded 5Four Motorcycles
- Age 50s (2020s): YouTube channel launch, viral builds like Honda Grom
- Age 55 (2026): Continued innovation, potential new model releases
His age brings authority to the custom scene, mentoring younger builders while staying innovative.
Signature Builds: Honda Grom, Maeving Redesigns, and More
Guy’s portfolio shines with standout projects:
- Honda Grom UK Build: Customized for Honda’s Build Off at Wheels and Waves—featuring unique paint and assembly
- Maeving Rear End Redesign: Transformed electric bike aesthetics with custom touches
- Iron Head Sportster: Final tweaks before ride-out, showcasing mechanical prowess
- Gladstone Range: Early collaborations with Henry Cole
These builds, shared on YouTube (13K+ views for Grom video), demonstrate Guy’s skill in blending form and function.
Guy Willison Net Worth in 2026 – Earnings Breakdown
Guy Willison net worth is estimated at $1-2 million in 2026. Sources include:
- Custom bike sales through 5Four (limited editions command premium prices)
- TV appearances and collaborations
- YouTube revenue (8.6K+ views on Maeving video)
- Potential merchandise or workshops
His wealth reflects a niche, passion-driven career rather than mass-market scale.
Personal Life: Marriage, Family, and Life Beyond the Garage
Guy is married to Julia Willison, sharing a life in London filled with family and motorcycles. They maintain privacy, but Guy’s Facebook mentions his marital status and London base.
Beyond work, Guy enjoys the custom bike community, attending events like Wheels and Waves. His balanced life—workshop by day, family by night—keeps him grounded.
YouTube Channel and Online Presence: Sharing Builds with Fans
Guy’s YouTube channel (@guywillison7447) offers behind-the-scenes looks at builds, with videos like “Grom Build Final Assembly” (views in thousands). Instagram (@guywillison) shares sales hotspots and bike teases, engaging a dedicated following.
In 2026, his online presence continues growing, inspiring DIY builders worldwide.
Legacy and Influence: Impact on the UK Motorcycle Scene
Guy’s work has elevated custom building in the UK, influencing a new generation through TV and social media. His emphasis on quality and individuality sets a standard, with 5Four symbolizing exclusivity.
As the scene evolves with electric bikes, Guy’s adaptations (like Maeving) ensure his relevance.
Guy Willison vs. Other Custom Builders: A Quick Comparison
| Aspect | Guy Willison | Henry Cole | Allen Millyard |
|---|---|---|---|
| Age (2026 est.) | 55 | 62 | 60 |
| Signature Style | Limited-edition thoroughbreds | Vintage restorations | One-off specials |
| Net Worth Estimate | $1-2 million | $5-10 million | $2-4 million |
| Famous For | 5Four Motorcycles, TV with Cole | The Motorbike Show | Extreme engineering |
| Online Presence | YouTube builds, Instagram | TV series, books | YouTube demos |
| Key Trait | Innovative redesigns | Storytelling passion | Mechanical genius |
Guy’s modern-custom focus distinguishes him.
Frequently Asked Questions (FAQs)
1. Who is Guy Willison? Guy Willison is a UK motorcycle designer, founder of 5Four Motorcycles, and TV personality known for custom builds.
2. How old is Guy Willison in 2026? Guy Willison is approximately 55 years old (born around 1971).
3. What is Guy Willison’s net worth? Guy Willison’s net worth is estimated at $1-2 million, from custom bikes and TV work.
4. What is 5Four Motorcycles? 5Four Motorcycles is Guy’s company specializing in hand-built, limited-edition bikes.
5. Is Guy Willison married? Yes—Guy Willison is married to Julia Willison.
6. What are Guy Willison’s famous builds? Notable projects include the Honda Grom customization and Maeving rear end redesign.
Conclusion
Guy Willison in 2026 remains a powerhouse in motorcycle design, with a $1-2 million net worth and legacy of innovation through 5Four Motorcycles. At 55, his custom builds and TV fame inspire riders worldwide. From London workshops to viral videos, Guy proves passion drives timeless success.
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